Jila vs Extra · Bay Area shelf head-to-head
Jila and Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineup
Jila
Extra
0
brand power
39
3
products
14
2
categories
1
1
grocers
9
$3.09
avg price
$5.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jila▭ Extra
Distribution · 30% of score4·38
J
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jila
only Extra
no top category Jila doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jila · 0
no exclusive doors — everywhere Jila is, Extra is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jila · Extra