Jimmy Dean vs Mason Dixie · Bay Area shelf head-to-head
Jimmy Dean and Mason Dixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineupMason Dixie sits further up the premium end
Jimmy Dean
Mason Dixie
53
brand power
38
42
products
11
5
categories
4
6
subcategories
4
10
grocers
8
$2.66
price per item
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Mason Dixie
Distribution · 30% of score42·33
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Breakfast1 vs 2 SKUs
2% of shelf
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jimmy Dean · 6
only Mason Dixie · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Mason Dixie
