John Morrell vs Oscar Mayer · Bay Area shelf head-to-head
John Morrell and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oscar Mayer carries more Brand PowerOscar Mayer is in more Bay Area grocersOscar Mayer fields the deeper lineup
John Morrell
Oscar Mayer
13
brand power
44
2
products
48
2
categories
6
2
subcategories
12
2
grocers
8
$11.04
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Morrell▭ Oscar Mayer
Distribution · 30% of score8·33
J
O
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Morrell
no top category Oscar Mayer doesn’t also play in.
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Morrell · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Morrell · Oscar Mayer