John Wm. Macy's vs Rustic Bakery · Bay Area shelf head-to-head
John Wm. Macy's and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
John Wm. Macy's
Rustic Bakery
30
brand power
56
5
products
32
2
categories
4
2
subcategories
7
8
grocers
21
$1.54
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ Rustic Bakery
Distribution · 30% of score33·88
J
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Wm. Macy's · 0
no exclusive doors — everywhere John Wm. Macy's is, Rustic Bakery is too.
only Rustic Bakery · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · Rustic Bakery