Johnsonville vs Swaggerty's Farm · Bay Area shelf head-to-head
Johnsonville and Swaggerty's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Johnsonville carries more Brand PowerJohnsonville is in more Bay Area grocersJohnsonville fields the deeper lineup
Johnsonville
Swaggerty's Farm
26
brand power
16
13
products
5
2
categories
1
6
subcategories
1
3
grocers
2
$8.80
avg price
$6.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Johnsonville▭ Swaggerty's Farm
Distribution · 30% of score13·8
J
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Johnsonville
only Swaggerty's Farm
no top category Johnsonville doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Johnsonville · 3
only Swaggerty's Farm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Johnsonville · Swaggerty's Farm
