Jojoba Farms vs Kitsch · Bay Area shelf head-to-head
Jojoba Farms and Kitsch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitsch carries more Brand PowerKitsch fields the deeper lineupKitsch sits further up the premium end
Jojoba Farms
Kitsch
9
brand power
24
2
products
10
1
categories
1
2
subcategories
3
1
grocers
1
$13.39
avg price
$15.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jojoba Farms▭ Kitsch
Distribution · 30% of score4·4
J
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jojoba Farms
no top category Kitsch doesn’t also play in.
only Kitsch
no top category Jojoba Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jojoba Farms · 0
no exclusive doors — everywhere Jojoba Farms is, Kitsch is too.
only Kitsch · 0
no exclusive doors — everywhere Kitsch is, Jojoba Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jojoba Farms · Kitsch