Jolly Rancher vs Life Savers · Bay Area shelf head-to-head
Jolly Rancher and Life Savers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jolly Rancher
no top category Life Savers doesn’t also play in.
only Life Savers
no top category Jolly Rancher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jolly Rancher is, Life Savers is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jolly Rancher · Life Savers
