Jonesbar vs Jambar · Bay Area shelf head-to-head
Jonesbar and Jambar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jambar carries more Brand PowerJambar is in more Bay Area grocersJambar fields the deeper lineup
Jonesbar
Jambar
25
brand power
32
5
products
14
2
categories
2
7
grocers
8
$2.58
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonesbar▭ Jambar
Distribution · 30% of score29·33
J
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonesbar
no top category Jambar doesn’t also play in.
only Jambar
no top category Jonesbar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jonesbar · 1
only Jambar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonesbar · Jambar
