Jonesbar vs Posana · Bay Area shelf head-to-head
Jonesbar and Posana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonesbar carries more Brand PowerJonesbar is in more Bay Area grocers
Jonesbar
Posana
25
brand power
20
5
products
6
2
categories
3
7
grocers
1
$2.58
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonesbar▭ Posana
Distribution · 30% of score29·4
J
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonesbar
no top category Posana doesn’t also play in.
only Posana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jonesbar · 6
only Posana · 0
no exclusive doors — everywhere Posana is, Jonesbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonesbar · Posana
