Joolies vs Joyride · Bay Area shelf head-to-head
Joolies and Joyride, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyride is in more Bay Area grocers
Joolies
Joyride
22
brand power
25
7
products
9
2
categories
1
2
subcategories
4
3
grocers
5
$6.09
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joolies▭ Joyride
Distribution · 30% of score13·21
J
J
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joolies
only Joyride
no top category Joolies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joolies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joolies · Joyride
