Judy's Breadsticks vs Mario Fongo · Bay Area shelf head-to-head
Judy's Breadsticks and Mario Fongo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Judy's Breadsticks carries more Brand PowerJudy's Breadsticks is in more Bay Area grocersMario Fongo sits further up the premium end
Judy's Breadsticks
Mario Fongo
35
brand power
26
6
products
6
3
categories
3
12
grocers
5
$1.55
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Judy's Breadsticks▭ Mario Fongo
Distribution · 30% of score50·21
J
M
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Judy's Breadsticks
only Mario Fongo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Judy's Breadsticks · Mario Fongo