Judy's Family Farm vs Pete & Gerry's · Bay Area shelf head-to-head
Judy's Family Farm and Pete & Gerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Judy's Family Farm carries more Brand PowerJudy's Family Farm is in more Bay Area grocers
Judy's Family Farm
Pete & Gerry's
33
brand power
26
6
products
7
1
categories
2
17
grocers
5
71.3¢
price per item
74.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Judy's Family Farm▭ Pete & Gerry's
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Judy's Family Farm
no top category Pete & Gerry's doesn’t also play in.
only Pete & Gerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Judy's Family Farm · Pete & Gerry's
