Juice Shop vs Monfefo · Bay Area shelf head-to-head
Juice Shop and Monfefo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Juice Shop carries more Brand PowerJuice Shop is in more Bay Area grocersJuice Shop fields the deeper lineupMonfefo sits further up the premium end
Juice Shop
Monfefo
33
brand power
18
8
products
3
2
categories
1
3
subcategories
1
13
grocers
3
72.9¢
price per fl oz
$3.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juice Shop▭ Monfefo
Distribution · 30% of score54·13
M
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juice Shop
only Monfefo
no top category Juice Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juice Shop · Monfefo
