Juice Shop vs Pure Green · Bay Area shelf head-to-head
Juice Shop and Pure Green, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Juice Shop carries more Brand PowerJuice Shop is in more Bay Area grocersJuice Shop fields the deeper lineupJuice Shop sits further up the premium end
Juice Shop
Pure Green
33
brand power
8
8
products
2
2
categories
1
3
subcategories
2
13
grocers
3
$4.22
avg price
$7.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juice Shop▭ Pure Green
Distribution · 30% of score54·13
P
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juice Shop
only Pure Green
no top category Juice Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juice Shop · Pure Green