Jules Destrooper vs Bahlsen · Bay Area shelf head-to-head
Jules Destrooper and Bahlsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineup
Jules Destrooper
Bahlsen
12
brand power
33
2
products
12
1
categories
2
2
subcategories
3
6
grocers
10
$2.15
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jules Destrooper▭ Bahlsen
Distribution · 30% of score25·42
J
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jules Destrooper
no top category Bahlsen doesn’t also play in.
only Bahlsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jules Destrooper · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jules Destrooper · Bahlsen