Julian Bakery vs Off The Farm · Bay Area shelf head-to-head
Julian Bakery and Off The Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Off The Farm carries more Brand PowerOff The Farm is in more Bay Area grocersOff The Farm fields the deeper lineupJulian Bakery sits further up the premium end
Julian Bakery
Off The Farm
16
brand power
29
5
products
12
2
categories
2
1
grocers
7
$1.79
price per oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Julian Bakery▭ Off The Farm
Distribution · 30% of score4·29
J
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Julian Bakery
only Off The Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Julian Bakery · 0
no exclusive doors — everywhere Julian Bakery is, Off The Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Julian Bakery · Off The Farm
