Junior Mints vs Snickers · Bay Area shelf head-to-head
Junior Mints and Snickers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snickers carries more Brand PowerSnickers is in more Bay Area grocersSnickers fields the deeper lineup
Junior Mints
Snickers
20
brand power
43
4
products
19
1
categories
3
2
subcategories
4
11
grocers
14
89.2¢
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Junior Mints▭ Snickers
Distribution · 30% of score46·58
J
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Junior Mints
no top category Snickers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Junior Mints · 0
no exclusive doors — everywhere Junior Mints is, Snickers is too.
only Snickers · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Junior Mints · Snickers