Just Crack An Egg vs Vital Farms · Bay Area shelf head-to-head
Just Crack An Egg and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerVital Farms is in more Bay Area grocersVital Farms fields the deeper lineup
Just Crack An Egg
Vital Farms
18
brand power
53
3
products
22
2
categories
4
2
grocers
13
$2.99
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Crack An Egg▭ Vital Farms
Distribution · 30% of score8·54
J
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Crack An Egg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Crack An Egg · 0
no exclusive doors — everywhere Just Crack An Egg is, Vital Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Crack An Egg · Vital Farms