Justin's Nut Butter vs Peanut Butter & Co. · Bay Area shelf head-to-head
Justin's Nut Butter and Peanut Butter & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Peanut Butter & Co. is in more Bay Area grocersJustin's Nut Butter fields the deeper lineup
Justin's Nut Butter
Peanut Butter & Co.
27
brand power
24
14
products
9
2
categories
1
1
grocers
4
$6.75
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's Nut Butter▭ Peanut Butter & Co.
Distribution · 30% of score4·17
J
P
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score69·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's Nut Butter
only Peanut Butter & Co.
no top category Justin's Nut Butter doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Justin's Nut Butter · 1
only Peanut Butter & Co. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's Nut Butter · Peanut Butter & Co.
