K & M vs Fine & Raw · Bay Area shelf head-to-head
K & M and Fine & Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fine & Raw carries more Brand PowerFine & Raw is in more Bay Area grocersFine & Raw fields the deeper lineup
K & M
Fine & Raw
19
brand power
38
7
products
51
2
categories
3
1
grocers
3
$6.35
price per fl oz
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ K & M▭ Fine & Raw
Distribution · 30% of score4·13
K
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only K & M
only Fine & Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only K & M · 0
no exclusive doors — everywhere K & M is, Fine & Raw is too.
only Fine & Raw · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: K & M · Fine & Raw
