Kühne vs Claussen · Bay Area shelf head-to-head
Kühne and Claussen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Claussen carries more Brand PowerClaussen is in more Bay Area grocersClaussen fields the deeper lineup
Kühne
Claussen
20
brand power
30
4
products
9
3
categories
2
5
grocers
9
$9.96
avg price
$7.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kühne▭ Claussen
Distribution · 30% of score21·38
K
C
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kühne
only Claussen
no top category Kühne doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kühne · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kühne · Claussen
