K.j's vs Sinto Gourmet · Bay Area shelf head-to-head
K.j's and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineup
K.j's
Sinto Gourmet
10
brand power
39
2
products
14
1
categories
3
1
subcategories
4
1
grocers
12
$7.09
avg price
$7.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ K.j's▭ Sinto Gourmet
Distribution · 30% of score4·50
K
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only K.j's
no top category Sinto Gourmet doesn’t also play in.
only Sinto Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only K.j's · 0
no exclusive doors — everywhere K.j's is, Sinto Gourmet is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: K.j's · Sinto Gourmet