Kaizen Naturals vs Community Grains · Bay Area shelf head-to-head
Kaizen Naturals and Community Grains, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Community Grains is in more Bay Area grocers
Kaizen Naturals
Community Grains
16
brand power
15
4
products
6
2
categories
1
4
subcategories
4
2
grocers
3
$1.30
price per oz
68.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kaizen Naturals▭ Community Grains
Distribution · 30% of score8·13
K
C
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kaizen Naturals
only Community Grains
no top category Kaizen Naturals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kaizen Naturals · 1
only Community Grains · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kaizen Naturals · Community Grains
