Kal vs Yeshi · Bay Area shelf head-to-head
Kal and Yeshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kal carries more Brand PowerYeshi is in more Bay Area grocers
Kal
Yeshi
28
brand power
18
5
products
5
1
categories
2
1
subcategories
3
2
grocers
4
$24.85
avg price
$10.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kal▭ Yeshi
Distribution · 30% of score8·17
Y
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kal
no top category Yeshi doesn’t also play in.
only Yeshi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yeshi · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kal · Yeshi
