Kalahari Snacks vs Pan's · Bay Area shelf head-to-head
Kalahari Snacks and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineupKalahari Snacks sits further up the premium end
Kalahari Snacks
Pan's
23
brand power
32
4
products
12
1
categories
2
8
grocers
9
$5.56
price per oz
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalahari Snacks▭ Pan's
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kalahari Snacks
no top category Pan's doesn’t also play in.
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kalahari Snacks · 4
only Pan's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalahari Snacks · Pan's
