Kalahari Snacks vs Vermont Smoke & Cure · Bay Area shelf head-to-head
Kalahari Snacks and Vermont Smoke & Cure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kalahari Snacks is in more Bay Area grocersKalahari Snacks sits further up the premium end
Kalahari Snacks
Vermont Smoke & Cure
23
brand power
27
4
products
6
1
categories
2
8
grocers
7
$5.56
price per oz
$3.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalahari Snacks▭ Vermont Smoke & Cure
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kalahari Snacks
no top category Vermont Smoke & Cure doesn’t also play in.
only Vermont Smoke & Cure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kalahari Snacks · 2
only Vermont Smoke & Cure · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalahari Snacks · Vermont Smoke & Cure
