Karen's Naturals vs Natierra · Bay Area shelf head-to-head
Karen's Naturals and Natierra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karen's Naturals carries more Brand PowerNatierra is in more Bay Area grocersKaren's Naturals sits further up the premium end
Karen's Naturals
Natierra
34
brand power
21
10
products
11
3
categories
4
8
subcategories
6
4
grocers
5
$7.49
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karen's Naturals▭ Natierra
Distribution · 30% of score17·21
N
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karen's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karen's Naturals · 3
only Natierra · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karen's Naturals · Natierra
