Karen's Naturals vs Rind · Bay Area shelf head-to-head
Karen's Naturals and Rind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karen's Naturals carries more Brand PowerKaren's Naturals is in more Bay Area grocersKaren's Naturals fields the deeper lineupKaren's Naturals sits further up the premium end
Karen's Naturals
Rind
34
brand power
11
10
products
2
3
categories
1
8
subcategories
1
4
grocers
2
$7.49
price per oz
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karen's Naturals▭ Rind
Distribution · 30% of score17·8
R
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karen's Naturals
only Rind
no top category Karen's Naturals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Karen's Naturals · 4
only Rind · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karen's Naturals · Rind
