Karine & Jeff vs Ladle & Leaf · Bay Area shelf head-to-head
Karine & Jeff and Ladle & Leaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karine & Jeff carries more Brand PowerKarine & Jeff fields the deeper lineupKarine & Jeff sits further up the premium end
Karine & Jeff
Ladle & Leaf
30
brand power
11
13
products
3
2
categories
1
3
grocers
3
$14.10
avg price
$14.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karine & Jeff▭ Ladle & Leaf
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karine & Jeff
only Ladle & Leaf
no top category Karine & Jeff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karine & Jeff · 2
only Ladle & Leaf · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karine & Jeff · Ladle & Leaf