Kashi vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Kashi and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerKellogg's Froot Loops fields the deeper lineup
Kashi
Kellogg's Froot Loops
42
brand power
54
24
products
47
2
categories
6
13
grocers
13
62.7¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Kellogg's Froot Loops
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kashi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Kellogg's Froot Loops
