Kasugai vs Surf Sweets · Bay Area shelf head-to-head
Kasugai and Surf Sweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Surf Sweets is in more Bay Area grocersKasugai sits further up the premium end
Kasugai
Surf Sweets
18
brand power
17
4
products
4
2
categories
1
3
grocers
5
$1.87
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kasugai▭ Surf Sweets
Distribution · 30% of score13·21
K
S
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kasugai
only Surf Sweets
no top category Kasugai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kasugai · 1
only Surf Sweets · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kasugai · Surf Sweets