Kasugai vs Vegobears · Bay Area shelf head-to-head
Kasugai and Vegobears, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vegobears is in more Bay Area grocersVegobears fields the deeper lineupKasugai sits further up the premium end
Kasugai
Vegobears
18
brand power
22
4
products
8
2
categories
1
3
grocers
7
$1.87
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kasugai▭ Vegobears
Distribution · 30% of score13·29
K
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kasugai
only Vegobears
no top category Kasugai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kasugai · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kasugai · Vegobears