Katie's Pizza & Pasta Osteria vs Panera Bread · Bay Area shelf head-to-head
Katie's Pizza & Pasta Osteria and Panera Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panera Bread carries more Brand PowerPanera Bread is in more Bay Area grocersPanera Bread fields the deeper lineup
Katie's Pizza & Pasta Osteria
Panera Bread
10
brand power
41
2
products
26
1
categories
3
1
subcategories
5
2
grocers
8
$16.96
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katie's Pizza & Pasta Osteria▭ Panera Bread
Distribution · 30% of score8·33
K
P
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Katie's Pizza & Pasta Osteria
no top category Panera Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Katie's Pizza & Pasta Osteria · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katie's Pizza & Pasta Osteria · Panera Bread