Kaukauna vs Mythreesons · Bay Area shelf head-to-head
Kaukauna and Mythreesons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kaukauna is in more Bay Area grocers
Kaukauna
Mythreesons
14
brand power
14
3
products
3
1
categories
1
8
grocers
5
$1.01
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kaukauna▭ Mythreesons
Distribution · 30% of score33·21
K
M
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kaukauna
no top category Mythreesons doesn’t also play in.
only Mythreesons
no top category Kaukauna doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mythreesons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kaukauna · Mythreesons