Kazi Yetu vs Harney & Sons · Bay Area shelf head-to-head
Kazi Yetu and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupKazi Yetu sits further up the premium end
Kazi Yetu
Harney & Sons
25
brand power
49
13
products
72
1
categories
2
5
subcategories
20
3
grocers
13
84.5¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kazi Yetu▭ Harney & Sons
Distribution · 30% of score13·54
K
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kazi Yetu
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kazi Yetu · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kazi Yetu · Harney & Sons
