Kefir Lab vs So Good So You · Bay Area shelf head-to-head
Kefir Lab and So Good So You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kefir Lab is in more Bay Area grocersSo Good So You fields the deeper lineup
Kefir Lab
So Good So You
39
brand power
39
11
products
15
2
categories
2
3
subcategories
3
9
grocers
6
$1.10
price per fl oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kefir Lab▭ So Good So You
Distribution · 30% of score38·25
S
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kefir Lab
only So Good So You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kefir Lab · 6
only So Good So You · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kefir Lab · So Good So You
