Kellogg's Crispix vs General Mills · Bay Area shelf head-to-head
Kellogg's Crispix and General Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
Kellogg's Crispix
General Mills
7
brand power
53
2
products
51
1
categories
4
4
grocers
14
$7.64
avg price
$9.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Crispix▭ General Mills
Distribution · 30% of score17·58
K
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Crispix
no top category General Mills doesn’t also play in.
only General Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kellogg's Crispix · 0
no exclusive doors — everywhere Kellogg's Crispix is, General Mills is too.
only General Mills · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Crispix · General Mills