Kellogg's Crispix vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Kellogg's Crispix and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerKellogg's Froot Loops is in more Bay Area grocersKellogg's Froot Loops fields the deeper lineup
Kellogg's Crispix
Kellogg's Froot Loops
7
brand power
54
2
products
47
1
categories
6
4
grocers
13
$7.64
avg price
$9.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Crispix▭ Kellogg's Froot Loops
Distribution · 30% of score17·54
K
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Crispix
no top category Kellogg's Froot Loops doesn’t also play in.
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kellogg's Crispix · 0
no exclusive doors — everywhere Kellogg's Crispix is, Kellogg's Froot Loops is too.
only Kellogg's Froot Loops · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Crispix · Kellogg's Froot Loops