Kellogg's Eggo vs Superb Bakehouse · Bay Area shelf head-to-head
Kellogg's Eggo and Superb Bakehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Eggo carries more Brand PowerKellogg's Eggo is in more Bay Area grocersKellogg's Eggo fields the deeper lineup
Kellogg's Eggo
Superb Bakehouse
48
brand power
12
22
products
3
2
categories
1
3
subcategories
1
13
grocers
1
$5.85
avg price
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Eggo▭ Superb Bakehouse
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Eggo
only Superb Bakehouse
no top category Kellogg's Eggo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Eggo · Superb Bakehouse
