Kellogg's Froot Loops vs Kashi · Bay Area shelf head-to-head
Kellogg's Froot Loops and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerKellogg's Froot Loops fields the deeper lineup
Kellogg's Froot Loops
Kashi
54
brand power
42
47
products
24
6
categories
2
13
grocers
13
61.7¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Froot Loops▭ Kashi
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Froot Loops
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Froot Loops · Kashi
