Kellogg's Froot Loops vs Life · Bay Area shelf head-to-head
Kellogg's Froot Loops and Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Froot Loops carries more Brand PowerKellogg's Froot Loops is in more Bay Area grocersKellogg's Froot Loops fields the deeper lineupKellogg's Froot Loops sits further up the premium end
Kellogg's Froot Loops
Life
54
brand power
18
47
products
3
6
categories
1
13
grocers
8
61.7¢
price per oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Froot Loops▭ Life
Distribution · 30% of score54·33
L
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Froot Loops
only Life
no top category Kellogg's Froot Loops doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg's Froot Loops · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Froot Loops · Life
