Kern's vs Langers · Bay Area shelf head-to-head
Kern's and Langers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kern's carries more Brand PowerKern's is in more Bay Area grocersLangers fields the deeper lineup
Kern's
Langers
31
brand power
23
12
products
23
3
categories
1
6
subcategories
9
8
grocers
6
10.9¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kern's▭ Langers
Distribution · 30% of score33·25
L
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kern's
only Langers
no top category Kern's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kern's · 3
only Langers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kern's · Langers
