Keto Foods vs Melona · Bay Area shelf head-to-head
Keto Foods and Melona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Keto Foods carries more Brand PowerKeto Foods is in more Bay Area grocersKeto Foods fields the deeper lineup
Keto Foods
Melona
29
brand power
20
11
products
7
1
categories
1
2
subcategories
2
9
grocers
3
$9.78
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keto Foods▭ Melona
Distribution · 30% of score38·13
K
M
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keto Foods
no top category Melona doesn’t also play in.
only Melona
no top category Keto Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keto Foods · 7
only Melona · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keto Foods · Melona