Ketone-iq vs Gorgie · Bay Area shelf head-to-head
Ketone-iq and Gorgie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ketone-iq carries more Brand PowerGorgie is in more Bay Area grocersKetone-iq fields the deeper lineupKetone-iq sits further up the premium end
Ketone-iq
Gorgie
36
brand power
19
12
products
5
2
categories
1
2
grocers
3
$15.58
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ketone-iq▭ Gorgie
Distribution · 30% of score8·13
K
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ketone-iq
only Gorgie
no top category Ketone-iq doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ketone-iq · 1
only Gorgie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ketone-iq · Gorgie
