Kettle Brand vs Zapp's · Bay Area shelf head-to-head
Kettle Brand and Zapp's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineupZapp's sits further up the premium end
Kettle Brand
Zapp's
56
brand power
10
52
products
6
1
categories
1
2
subcategories
2
21
grocers
5
98.8¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle Brand▭ Zapp's
Distribution · 30% of score88·21
Z
carried in 21 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle Brand
no top category Zapp's doesn’t also play in.
only Zapp's
no top category Kettle Brand doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle Brand · Zapp's
