Kevala vs Mid East · Bay Area shelf head-to-head
Kevala and Mid East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mid East carries more Brand PowerKevala is in more Bay Area grocersMid East fields the deeper lineupKevala sits further up the premium end
Kevala
Mid East
17
brand power
37
2
products
15
1
categories
7
1
subcategories
9
9
grocers
4
74.7¢
price per oz
58.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevala▭ Mid East
Distribution · 30% of score38·17
K
M
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevala
no top category Mid East doesn’t also play in.
only Mid East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevala · 7
only Mid East · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevala · Mid East