Kewpie vs Lemonette · Bay Area shelf head-to-head
Kewpie and Lemonette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie carries more Brand PowerKewpie is in more Bay Area grocersKewpie fields the deeper lineupLemonette sits further up the premium end
Kewpie
Lemonette
42
brand power
21
9
products
5
1
categories
2
2
subcategories
2
19
grocers
5
55.9¢
price per fl oz
75.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ Lemonette
Distribution · 30% of score79·21
L
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category Lemonette doesn’t also play in.
only Lemonette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · Lemonette
