Kewpie vs Miracle Whip · Bay Area shelf head-to-head
Kewpie and Miracle Whip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie carries more Brand PowerKewpie is in more Bay Area grocersKewpie fields the deeper lineupKewpie sits further up the premium end
Kewpie
Miracle Whip
42
brand power
17
9
products
4
1
categories
1
2
subcategories
1
19
grocers
5
55.9¢
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ Miracle Whip
Distribution · 30% of score79·21
M
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category Miracle Whip doesn’t also play in.
only Miracle Whip
no top category Kewpie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · Miracle Whip