Khloud Popcorn vs Skinnypop · Bay Area shelf head-to-head
Khloud Popcorn and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineup
Khloud Popcorn
Skinnypop
15
brand power
50
4
products
21
2
categories
2
1
grocers
15
$6.24
avg price
$6.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Khloud Popcorn▭ Skinnypop
Distribution · 30% of score4·63
K
S
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Khloud Popcorn
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Khloud Popcorn · 0
no exclusive doors — everywhere Khloud Popcorn is, Skinnypop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Khloud Popcorn · Skinnypop
