Khloud vs Skinnypop · Bay Area shelf head-to-head
Khloud and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineupKhloud sits further up the premium end
Khloud
Skinnypop
32
brand power
50
17
products
21
2
categories
2
4
grocers
15
$1.67
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Khloud▭ Skinnypop
Distribution · 30% of score17·63
K
S
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score76·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Khloud
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Khloud · 0
no exclusive doors — everywhere Khloud is, Skinnypop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Khloud · Skinnypop
